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Generation M: Young Muslims Changing the World

Generation M: Young Muslims Changing the World
Shelina Janmohamed

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What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.

Author Info

Shelina Janmohamed is the bestselling author of Love in a Headscarf. She is an established commentator on Muslim social and religious trends, and has written for the Guardian, the National and the BBC.


‘A crucial book at a critical time... A must-read’
Lyse Doucet, BBC Chief International Correspondent

‘A compelling account of today’s young Muslim consumers’
Paul Polman, CEO of Unilever

‘A fresh and insightful perspective’
Sir Martin Sorrell, founder and CEO of WPP

‘Unparalleled... For those within and concerned with modern Muslim communities’
Professor Reina Lewis, author of Muslim Fashion: Contemporary Style Cultures

‘A vivid account’
Farah Pandith, former Special Representative to Muslim Communities

Bibliographic Info

Imprint: I.B.Tauris
Publisher: I.B.Tauris & Co. Ltd.

ISBN: 9781780769097
Publication Date: 29 Aug 2016
Number of Pages: 256
Height: 198
Width: 129
Illustrations: 20 bw integrated

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