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Styling South Asian Youth Cultures: Fashion, Media & Society

Styling South Asian Youth Cultures: Fashion, Media & Society

Edited by: Lipi Begum, Rohit K. Dasgupta, Reina Lewis

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For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.

Table of Contents

  • AcknowledgmentsList of ImagesContributorsIntroduction: Styling South Asian Youth Cultures - By Lipi Begum and Rohit K DasguptaChapter One: Street Style vs. Style on the Street? : Two Interpretations of Indian Street Fashion - By Arti SandhuChapter Two: Style-ish Girls and Local Boys: Young Women and Fashion in Chennai - By Sneha KrishnanChapter Three: Rituparno Ghosh, Sartorial Codes and the Queer Bengali Youth - By Kaustav Bakshi and Rohit K DasguptaChapter Four: In/visible Space: Reflections on the Realm of Dimensional Affect, Space and the Queer Racialised Self - By Raisa KabirChapter Five: Faces of Subversion: Queer Looks of India - By Sunil Gupta and Charan SinghChapter Six: Designing for 'Zippies' and the Madness of Bhootsavaar On Commercially Inflected Artistic Nationalism and Branded 'Subcultures' - By Tereza KuldovaChapter Seven: Emergent Collaborative Practices of Sustainable Design and Craft in Bangladesh - By Lynne Hammond and Tara Boath MooneyChapter Eight: Trouser Wearing Women: Changing Landscape of Fashion among Free Trade Zone Factory Workers and Contemporary Political Tensions in Sri Lanka - By Sandya HewamanneChapter Nine: Changing Fashions of Bhutanese Youth, Impacts on Cultural and Individual Identity - By Paul StricklandChapter Ten: Matching Clothes and Matching Couples: The Role of Dress in Arranged Marriages in Kathmandu - By Sarah Shepherd-ManandharChapter Eleven: 'Of Course It's Beautiful, But I Can't Wear It!' Constructions of Hindu Style Among Young Hindustani Women in Amsterdam - By Priya SwamyChapter Twelve: Bras are not for Burning:
  • the Bra and Young Urban Women in Delhi and Bombay - By Lipi BegumAfterword: Locating the Style Cultures of South Asian Youth - By Reina LewisIndex

Author Info

Lipi Begum is Programme Leader in Fashion Management at the Winchester School of Art, University of Southampton. Formerly lecturer in Marketing and Branding at the London College of Fashion, University of the Arts London, she has worked as a global consultant for the ready-made garment sector in Bangladesh. She is developing her research practice in gender, South Asian consumer cultures and fashion creative industries. Rohit K Dasgupta is lecturer at the Institute for Media and Creative Industries, Loughborough University. He is the author of Digital Queer Cultures of India (2017) and is co-editor of Masculinity and its Challenges in India (2014) and Rituparno Ghosh: Cinema, Gender and Art (2015). Reina Lewis is Professor of Cultural Studies at London College of Fashion, UAL. Her books include: Muslim Fashion: Contemporary Style Cultures (2015); Rethinking Orientalism: Women, Travel and the Ottoman Harem (I.B. Tauris, 2004), Edited volumes include: Modest Fashion: Styling Bodies, Mediating Faith (I.B. Tauris, 2013); Gender, Modernity and Liberty: Middle Eastern and Western Women's Writings: A Critical Reader (with Nancy Micklewright, I.B. Tauris, 2006), and Feminist Postcolonial Theory: A Reader (with Sara Mills, 2003). Reina Lewis co-edits with Elizabeth Wilson the Dress Cultures Series at I.B. Tauris and the Cultures in Dialogue series with Teresa Heffernan.


`A very much needed collection with a great range of ethnography and highly original ethnography and a helpful spread of region....The material is fascinating and ready for pickup by comparativists working in China, South-east Asia, the Middle East and so on.'
Caroline Osella, SOAS University of London

Bibliographic Info

Imprint: I.B.Tauris
Publisher: I.B.Tauris & Co. Ltd.

ISBN: 9781784539177
Publication Date: 29 Jun 2018
Number of Pages: 272
Height: 216
Width: 138
Illustrations: 25 black and white illustrations

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