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Styling South Asian Youth Cultures: Fashion, Media & Society

Styling South Asian Youth Cultures: Fashion, Media & Society

Edited by: Lipi Begum, Rohit K. Dasgupta, Reina Lewis

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  • Hardback | Not Yet Published | $94.00


For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.

Author Info

Lipi Begum is Programme Leader in Fashion Management at the Winchester School of Art, University of Southampton. Formerly lecturer in Marketing and Branding at the London College of Fashion, University of the Arts London, she has worked as a global consultant for the ready-made garment sector in Bangladesh. She is developing her research practice in gender, South Asian consumer cultures and fashion creative industries. Rohit K Dasgupta is lecturer at the Institute for Media and Creative Industries, Loughborough University. He is the author of Digital Queer Cultures of India (2017) and is co-editor of Masculinity and its Challenges in India (2014) and Rituparno Ghosh: Cinema, Gender and Art (2015). Reina Lewis is Professor of Cultural Studies at London College of Fashion, UAL. Her books include: Muslim Fashion: Contemporary Style Cultures (2015); Rethinking Orientalism: Women, Travel and the Ottoman Harem (I.B. Tauris, 2004), Edited volumes include: Modest Fashion: Styling Bodies, Mediating Faith (I.B. Tauris, 2013); Gender, Modernity and Liberty: Middle Eastern and Western Women's Writings: A Critical Reader (with Nancy Micklewright, I.B. Tauris, 2006), and Feminist Postcolonial Theory: A Reader (with Sara Mills, 2003). Reina Lewis co-edits with Elizabeth Wilson the Dress Cultures Series at I.B. Tauris and the Cultures in Dialogue series with Teresa Heffernan.

Bibliographic Info

Imprint: I.B.Tauris
Publisher: I.B.Tauris & Co. Ltd.

ISBN: 9781784539177
Publication Date: 29 Jun 2018
Number of Pages: 272
Height: 216
Width: 138
Illustrations: 25 black and white illustrations

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